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Music Biz 2017 - Day 3 Blog

Day 3 of Music Biz 2017 was packed with Brand Strategy, Education, Awards, and Spotify's Troy Carter. So, be prepared to get educated, on how to strategies your brand, to one day be like Spotify's Troy Carter, and win an award like Music Millenium's Terry Currier and Universal Music Group's Mike Dungan.

  • Audio has the power to transport feelings. If you want to have something to brand make sure it's hot! Strategizing any partnership starts with your song and how does it connect with people.
  • If you are interested in getting in the VR space it's not about the content, it's about the experience. Make sure when your consumer puts their VR headgear on they say, WOW!
  • As you build your brand adopt early rituals to be a part of your story to tell with other brands. You are creating a partnership so it's important the synergy is authentic. That's what bigger brands want to see. Data trumps everything, but having a organic feeling connect with the consumer is what it's about.
  • According to Brittany Hodak from Zinepak, 61% of millenials feel they are pop culture influencer. So let them control the conversation, acknowledge them, then surprise them by creating fun experiences from the otherwise mundane. Make it a part of your consumers life.
  • If you want to start a fashion line, find you a manufacturer and focus on distribution. 
  • It's not about one week it's about 52 weeks. You can be hot for a week, but then what about the rest of the year. If you are moving enough units you have leverage.

Pictured above is Nate Rau, Music Business Reporter of The Tennessean, and Troy Carter, Spotify's Global Head of Creator Services.

Come back tomorrow for my final blog of Music Biz 2017

Thursday, May 18, 2017

Music Biz 2017 - Day 2 Blog

Day 2 of Music Biz 2017 featured a great amount of seminars from top speakers in the industry. There where numerous workshops that covered a wide range of topics connected to the importance of the music industry; Career Development workshops, Metadata Summit, Music's Global Explosion, and a feature presentation from Music's Leading Ladies.

Here are my biggest take aways from todays event.

  • Don't be afraid to DREAM. An incredible artist named Saul Paul, from Houston, TX, gave a talk about how important it is to dare to dream and believe in yourself. Nobody is going to help you if you don't help yourself. So dream it, rise up to it, expect it to happen, acheive it, and stay motivated.
  • All the youngsters out there looking for a career in the music industry, get an internship and learn as much as possible about the different facets of the industry. In this industry opportunities can come in any form, and being as well rounded and educated as possible will benefit you the best. Always mainatin a good rapport with everyone you come across. If people like you, they will help you. This is an industry built on relationship.
  • For entrepreneurs looking to start their own business in the music industry, find a solution to a problem. Building technology, and being innovative will always keep you ahead of the curve.
  • If you don't know what Metadat is, learn it. Metadata is the key to keeping track of all your records, especially if you want to get paid.
  • Data is the most important thing when it comes to understanding your consumer and building brand relationships. However, remeber quality content is king and is what breaks artists, so trust your gut feeling.
  • The biggest live event engagement method is FREE STUFF. No matter where you are in the world if you have a festival and want to maximize your attendees experience, free swag is the best.
  • China is a huge emerging market in the music industry, and could possibly be the biggest spender of music in 20 years. So, if you are an artist and want to break into the Chinese market, utilize Chinese platforms. Lookup Tencent QQ, Netease, and Xiami.
  • Hispanics are the largest ethnic minority in the US. If you are a brand and want to connect effectively with latin consumers, think technology, live events, and content. And if you are a latin artist and want to break into different latin markets, collaborate with other artists from those markets to elevate your brand.
  • Statistics show that the top female artists are more marketable that their male counterparts. According to Nielsen, 76% of americans are aware of the top female artists, while 54% of americans are aware of top male artists.

Pictured above is Julie Greenwald, COO of Atlantic Records, and Atlantic Records recording artist, Kelly Clarkson.

Come back tomorrow to get my Day 3 overview of Music Biz 2017

Wednesday, May 17, 2017

Music Biz 2017 - Day 1 Blog

Now that Music Biz 2017 has kicked off, I have decided to share my experience from this years informative music conference organized by the Music Business Association. The first day of the conference provided two avenues for attendees; an Entertainment & Technology Law Conference, and a Digital Service Workshop. Each day I will give my biggest take aways from the days event.

The entertainment law seminar covered a range of topics that are very critical to todays legal landscape.

  • ISP (Internet Service Providers) has a stronghold on the music industry. Though we don't here much from our internet service providers and what parts they play in the game, they have a lot of power.
  • As much slack as Spotify gets for not paying artists, they still pay three times as much as YouTube. Even though music is listened through YouTube more than Spotify.
  • Copyright your stuff, and know what PRO (Performance Rights Organization) works best for you.
  • I think it's safe to say that everyone wants songwriters and IP (Intelectual Property) owners to get all all the money they deserve, but I'm not sure if there will ever be an agreement in copyright laws amongst the industry. Even in a non legal setting there was much opposition on the same panel with lawyers that claim they want whats best for the industry.
  • The music industry has a true maverick in US Congresswoman, Marsha Blackburn. She is really fighting for the songwriters and artists to get paid through the, Fair Play - Fair Pay Act. She wants to "make certain when your music is getting played, you get payed."
  • If you had a hit song before 1978 you should look into reclaiming your copyright, or what is termed "Recapture". A lot of people don't try to reclaim their songs or renegotiate their contarcts with their publisher. However, it's complicated when it comes to the law of how much time you have to recapture. Do your research!
  • My biggest question for all these legal push are; Is the intent to help songwriters, or is it to influence litigation to make the lawyers richer? 

Come back tomorrow to get my Day 2 synopsis of Music Biz 2017

Monday, May 15, 2017

AT SoundZ at Music Biz 2017

For the second year in a row AT SoundZ will represent Higher Than 7 Productions at Music Biz 2017 in Nashville, TN. 

Music Biz is the premier annual event organized by the Music Business Association. It will take place from May 15 - May 18 at the Renaissance Nashville Hotel in Nashville. This years event include expert panels from the music and tech sectors, networking opportunities with industry leading executives, and a look into the future of the music industry. 

AT SoundZ will write a blog everyday for this years event to highlight the biggest keys from the workshops and seminars, to the latest music and tech industry developments.  

For more information on Music Biz 2017 visit

Sunday, May 14, 2017

Who Wants To Star In A Movie? - Second Taping

A second taping has been shot for the new season of, Who Wants To Star In A Movie? The show where actors and actresses perform 60-90 seconds of their best monologue in front of judges for a chance to star in a movie. Congratulations to Marc Holladay for winning, he advances to the finals which will air live in October on PhillyCAM. The final winner will be voted by the live studio audience and viewers watching from home through social media. Next taping will be May 26. If you are interested in participating, please email a headshot and resume to Here is a look into the very first season of, Who Wants To Star In A Movie?

Sunday, May 14, 2017

OLDHEAD Season 2 - Out Now!!

Higher Than 7 Productions is proud to announce the release of OLDHEAD Season 2, from Writer & Director Tony Chennault. This season raises the stakes. It's a war, so make sure you choose your "Oldhead" wisely. Download the entire season here

Thursday, May 4, 2017

Who Wants To Star In A Movie? - New Season Begins Taping

Taping has begun for a new season of, Who Wants To Star In A Movie?. The show allows actors and actresses perform 60-90 seconds of their best monologue in front of judges, Tony Chennault (Writer and Director), Christina May (Acting Coach), and Nakia Dillard (Actor and Aikan Acts Academy), for a chance to star in their own movie, written and directed by, AT SoundZ. Hosted By: Charles Gregory. Congratutlations to Michael Young for advancing to the next round. Next taping will be May 12. Stay tuned for more info. Check out the first season, Who Wants To Star In A Movie? Created by: AT SoundZ. Picture by: Anthony Reed Jr.

Sunday, April 23, 2017

Who Wants To Star In A Movie? Taping, April 21

Attention all Actors & Actresses, Higher Than 7 Prodcutions is having a new season of, Who Wants To Star In A Movie? Taping is on Friday, April 21st 4-8pm at PhillyCAM Studios on 699 Ranstead Street, Philadelphia PA.  Check out the first season of, Who Wants To Star In A Movie? won by Julia Abreu. She will appear in two Higher Than 7 Productions, The Choice Is Yours & Oldhead Season 2, dropping Summer 2017.

Monday, April 17, 2017

OldHead Weekend: March 3rd - 5th

An Oldhead is a major soul in every community in Philadelphia. We are happy to announce the first annual Oldhead Weekend taking place in Philadelphia, PA. The weekend will feature a community clean up on Friday, a screening of the first episode on Saturday, and a Basketball game on Sunday. For more info on tickets to the weekend events go to


Wednesday, February 22, 2017

OldHead Season 2 in Post Production

OldHead Season is in the post production stages and is slated to be released in Spring 2017. For more information go to

Wednesday, February 22, 2017